Wecheer Privacy Policy

Effective date: August 2025

This Privacy Policy explains how Wecheer SA (“Wecheer”, “we”, “us”) collects, uses, shares, and protects personal data when you use our website, apps, and Platform, and when you join Advertiser Programs. It applies globally, with additional region‑specific disclosures where required.

1. Who is responsible for your data?

  • Data Controller: Wecheer SA, Avenue Victor‑Ruffy 5, 1012 Lausanne, Switzerland.

  • Contact: Support@wecheer.io

We process personal data in accordance with the Swiss Federal Act on Data Protection (nFADP), and, where applicable, the EU/EEA GDPR and the UK GDPR.

Our roles (controller/processor). Wecheer is the controller for Platform-level processing (e.g., account management, safety/security, analytics, and Wecheer service communications). For each Program you opt into, Wecheer acts as a processor to the relevant Advertiser for Program administration, eligibility validation, reward accrual/redemption, and Advertiser communications performed on their behalf. Where Wecheer and an Advertiser jointly determine certain purposes and means (for example, co‑designed Program mechanics), they act as joint controllers and will transparently allocate responsibilities; a high‑level summary is available on request.

2. What data we collect

  • Account & profile: name, email, phone, country, language, date of birth (to verify 18+), profile photo.
  • Program & transaction data: Program joins/leaves; actions you perform to earn rewards (e.g., receipt images and parsed data, unique QR scans, unique links), geotags where relevant to confirm eligibility, redemption history, balances, and fraud‑signals.
  • Device & usage: app and web activity, IP address, device identifiers, app version, crash logs, cookies/SDKs (see Cookies/Tracking below).
  • Communications & preferences: notifications, marketing preferences, and contact history (email/SMS/phone, where permitted).
  • Support content: inquiries and attachments you submit to us.

  • Inferences/aggregates: derived insights and aggregate statistics that do not identify you.

We do not knowingly process data of persons under 18. If we learn a minor created an account, we will delete it.

3. Why we use your data (purposes & legal bases)

  • Provide the Platform & your account (contract performance).
  • Run Programs you join, including eligibility checks, fraud prevention, reward accrual and redemption (contract performance; legitimate interests).
  • Share data with Advertisers for their Program administration and communications (consent when you opt into a Program; legitimate interests to operate the Platform; see Section 6).
  • Service communications (transactional notices about Programs, account, and security) (contract/legitimate interests).
  • Direct marketing on behalf of the specific Advertiser(s) you opted into and Wecheer updates where permitted (consent and/or legitimate interests, with right to opt out).
  • Safety, security & fraud prevention (legitimate interests; legal obligation).
  • Analytics & product improvement (legitimate interests; consent where required for cookies/SDKs).
  • Legal compliance (e.g., responding to lawful requests; maintaining records) (legal obligation).

Where we rely on consent, you may withdraw it at any time via in‑app settings or by contacting us; this will not affect processing that has already occurred.

4. Cookies, SDKs & online tracking

We use cookies and similar technologies on our sites and SDKs in our apps to enhance the user experience, and for functionality, analytics, personalization and advertising (on our or partners’ properties). You can control cookies in your browser and manage app permissions on your device. Where required, we will request consent for non‑essential cookies/SDKs. See our Cookie Notice for details of providers and retention.

5. How we share your data

We share personal data with: – Advertisers you opted into (only for their Program and related marketing consistent with your choices); – Service providers acting under contract (e.g., cloud hosting, analytics, communications, fraud detection, customer support); – Reward providers to fulfill redemptions; – Legal authorities where required by law; and – Successors in corporate transactions, subject to this Policy.

We rely on trusted sub‑processors for infrastructure and operations (for example, cloud hosting, storage/CDN, communications, analytics, and fraud‑prevention). We do not list each provider here; we ensure appropriate contractual safeguards and can provide categories of providers upon request.

We do not sell your personal information. We do not share it with third parties for their independent marketing unless you expressly consent.

When you leave a Program, Wecheer stops sharing new data with that Advertiser. The Advertiser may retain data it already received per its own policy and legal obligations.

6. International transfers

We operate globally. Your data may be transferred to and processed in countries outside Switzerland/EEA/UK. Where we do so, we use appropriate safeguards (e.g., adequacy decisions, Standard Contractual Clauses, or nFADP/GPDR derogations where applicable) and assess local laws to protect your data. You may contact us for a copy of relevant safeguards.

7. Retention & deletion

We keep personal data for as long as your account is active and as necessary to provide the Platform, comply with legal obligations, resolve disputes, and enforce agreements. When you request account deletion: – Your account enters a 30‑day dormant period during which you can reactivate it; – After 30 days, we permanently deactivate the account and delete or anonymize personal data unless retention is required by law (e.g., tax, anti‑fraud). Backups are deleted per scheduled cycles.

8. Your rights

Depending on where you live (e.g., Switzerland, EU/EEA, UK and certain U.S. states), you may have rights to access, rectify, erase, restrict or object to processing, and data portability. You may also withdraw consent and opt out of direct marketing at any time. To exercise rights, use in‑app tools or contact Support@wecheer.io You can lodge a complaint with your local authority (e.g., FDPIC in Switzerland; your EU Member State DPA; ICO in the UK).

9. Security

We implement technical and organizational measures appropriate to the risk (including encryption in transit (TLS), access controls, monitoring, vulnerability management and incident response). If we become aware of a data breach that poses a high risk to your rights, we will notify you and regulators as required by law.

10. Marketing & communications choices

You can opt out of marketing emails/SMS in messages or via settings. Transactional and service messages related to your account or Programs you joined are not marketing and may continue as necessary to provide the service.

11. Children

The Platform is for 18+ only. We do not knowingly collect data from minors; we will delete any such accounts.

12. Third‑party sites and services

Links to third‑party sites and services (including Advertiser sites, reward providers, and SDK providers) have their own privacy notices. We are not responsible for their practices.

13. Changes to this Policy

We may update this Policy to reflect legal or operational changes. We will post the new version with the effective date and notify you of material changes via the app/website or email where possible. Continued use after the effective date means you accept the changes.

14. Language

This Policy is provided only in English; any translation is for convenience and the English version governs.

15. Contact us

Controller: Wecheer SA, Avenue Victor‑Ruffy 5, 1012 Lausanne, Switzerland
Email: Support@wecheer.io
Phone: +41 31 552 06 88

Annex A — Transparency Table (Plain‑Language Summary)

Topic

Key points

Joining Programs

You must accept Advertiser terms; Advertisers run and fulfill Programs.

Data sharing

Only with Advertisers you opted into and vendors that help us run the Platform.

Deletion

Delete in‑app or by email. 30‑day dormant window, then permanent deactivation and deletion/anonymization.

Marketing

On behalf of opted‑in Advertisers and Wecheer updates where allowed; opt out anytime.

International transfers

Safeguards applied for transfers outside Switzerland/EEA/UK.

Your rights

Access, correct, delete, restrict, portability, object; withdraw consent; complain to FDPIC/EU DPA/ICO.

Security

TLS in transit; access controls; incident response.

Kellanova RXBAR

Our partnership with Kellanova led to 82% of campaign joiners purchasing 2X more RXBAR products.

Total Energies UAE

WeCheer helped Total Energies transform consumer interactions, achieving an 80% conversion rate from landing page to purchase and a 90% redemption rate.

Nestlé Singapore

By activating a 2X points campaign, Nestlé saw a 2.4X increase in Lifetime Value (LTV) and a 50%+ weekly retention rate.

Market Share

WeCheer played a pivotal role in AB InBev’s market expansion, driving a 20% increase in market share.

Return on Investment

In just 30 days, WeCheer helped Mars achieve a 10X return on investment (ROI) through precision-targeted engagement and strategic incentive programs.